WWE
Paul Heyman Details Current Creative Role in WWE
Paul Heyman discusses his evolved creative contributions to WWE during Sports Media with Richard Deitsch interview, focusing on talent collaboration and Bloodline storyline.

Paul Heyman addressed his current creative involvement in WWE during an appearance on Sports Media with Richard Deitsch. The former Executive Director of Raw explained how his role has transformed while maintaining significant creative input.
The contributions to The Bloodline storyline that I am allowed by Paul Levesque satisfy a lot of my writing needs.
Heyman detailed his collaborative approach with talent, using his work with Bron Breakker as an example.
When I sit with a Bron Breakker, ‘What’s the concept here?’ ‘This is the concept.’ ‘Okay. How would you approach that concept?’ I don’t care how Bronson Rechsteiner would approach that concept. How would Bron Breakker approach it? Don’t talk to me as Bronson Rechsteiner, talk to me as Bron Breakker. As he’s talking, Bron Breakker formulates that opinion, and we end up writing it together.
Confirming previous reports from Ringside News, Heyman’s creative input extends to multiple WWE stars including Rhea Ripley, Nia Jax, Gunther, Cody Rhodes, and CM Punk. He explained the evolution of his writing process.
I can’t tell you that I miss writing because I actually think I’m doing as much writing now as I have in the past. It’s just not 11 segments for SmackDown or 16 segments for Raw in a fully fleshed-out script that needs to be proofread and commercials added and time breaks. It’s a different style of writing, and it goes along with the fact that I’m collaborating with these talents.