Ricky Starks appeared on NXT, marking his debut with WWE. During his promo segment, the company notably avoided mentioning his name, leading to speculation about potential rebranding.
Fightful Select reports WWE continues to refer to Starks by his established ring name internally. The rapid nature of his signing has prompted the company to exercise caution regarding name usage while working through necessary trademark agreements.
The decision to temporarily withhold Starks’ name during his debut stems from ongoing legal processes rather than creative changes. WWE’s approach reflects standard procedure when managing intellectual property rights during talent transitions.
Current indications suggest Starks will retain his ring name once all trademark arrangements are finalized.
Per Fightful, Ricky Starks has officially signed a contract with WWE. Internally, he is referred to and listed as "Ricky Starks" on the NXT roster.
— EliteRockerz 𝕏 (@EliteClubS0B) February 13, 2025
🚨🚨🚨
NO NAME CHANGE FOR RICKY 🔥 pic.twitter.com/t5sOodnnjG