AEW has entered a sponsorship agreement with idrinq, naming the nootropic beverage its official drink. The partnership will place idrinq branding on AEW broadcasts, including Dynamite, Collision, and pay-per-view events.
The move mirrors WWE’s 2023 deal with Prime, the hydration drink backed by Logan Paul and KSI. While Prime emphasizes physical recovery, idrinq targets mental performance with its stimulant-free formula.
“Peak performance starts with a clear mind,” said idrinq CEO Norbert Vergez. “AEW’s demand for focus and precision aligns perfectly with our product.” The drink’s branding will appear on in-ring signage and during live shows.
Unlike Prime’s WWE integration—seen in mascot appearances and event sponsorships—AEW’s deal focuses on cognitive benefits. Talent endorsements are expected but remain unconfirmed.
The deal highlights AEW’s distinct approach to sponsorships, prioritizing mental acuity over physical endurance. WWE’s Prime collaboration remains a benchmark, but idrinq’s niche positioning sets it apart in the wrestling beverage space.