WWE’s decision to reschedule its all-women’s premium live event, Evolution 2, was a strategic move aimed at competing with AEW, but it has placed the event in a challenging position. The show, now part of a major WWE weekend in Atlanta, was moved from its original date of July 5th to Sunday, July 13th, the night after the city hosts Saturday Night’s Main Event.
The reason for the date change was reportedly a direct response to AEW’s plans for its All In Texas event. According to a report from Dave Meltzer, WWE shifted its schedule to ensure it had a significant event running on the same weekend.
“It was originally to be held last night. They changed it when they got out of control trying to run three big shows next weekend because of All In. They wanted competition in case AEW moved to Sunday,” Meltzer stated.
This strategic shift, however, has created significant hurdles for Evolution 2. Reports from early July indicate the event is struggling with ticket sales. While running it back-to-back with another popular show raised initial concerns, a more significant conflict has emerged: a Beyoncé concert is scheduled for the same night at the nearby Mercedes-Benz Stadium, creating major competition for attendance.
The concern among observers is that the potentially low turnout—a direct result of the scheduling change and the concert conflict—could be misinterpreted by WWE management as a lack of interest in the all-women’s event itself. This could jeopardize the future of the Evolution brand, which likely would have been a sellout on its original, standalone weekend.