The partnership between WWE and Netflix is proving to be a significant success, according to viewership data released by the streaming service on July 18. In the first six months of 2025, WWE content amassed more than 280 million hours watched globally, a figure that places it among Netflix’s premier titles.
The data, part of Netflix’s biannual “What We Watched” report, provides the first detailed look at performance since WWE programming launched on the platform in January. The flagship show, WWE RAW, made a powerful debut on January 6, attracting 6.9 million global views, its most-watched episode of the year. Over the 26 episodes aired in the report’s window, RAW averaged approximately 3.4 million views per episode, accumulating 88.6 million total views and positioning itself as one of the platform’s top programs.
RAW has also demonstrated consistent drawing power on a weekly basis, maintaining a loyal audience. The July 7 episode garnered 2.6 million global views, a slight increase from the 2.5 million of the prior week. For the week of July 7, the show ranked as the #6 most-watched English-language program globally and #4 in the United States. This performance represents a modest 1% average viewership increase for RAW compared to the same period in 2024 on traditional cable.
Internationally, where Netflix carries the full suite of WWE programming, the Royal Rumble was the most-viewed Premium Live Event in the first half of the year with 3 million global views. It outperformed WrestleMania 41, which drew 2.4 million and 2.8 million views for Night One and Night Two, respectively. The Rumble’s earlier air date in January gave it a longer window to accumulate viewership within the report’s timeframe.
Other weekly programming for international audiences also posted steady numbers. Episodes of SmackDown typically attracted between 600,000 and 1 million views, while NXT episodes drew between 100,000 and 200,000 viewers.