The TKO merger may have united WWE and UFC under one parent company, but it hasn’t turned UFC President Dana White into a pro wrestling fan. Appearing on Logan Paul’s IMPAULSIVE podcast, White was direct about his lack of interest in WWE, even as he expressed respect for the business and its performers.
When asked if he watches WWE, White didn’t hesitate. “I’m not a fan. I don’t watch WWE,” he said. “I’m into fighting, man. That’s what I do. You know how when you go on Instagram and then you go on your search page? My whole search is like, street fights and [s—t like that], that’s what I’m into.”
While dismissive of the product itself, White acknowledged the physical demands of the industry. “I am definitely — I respect the athleticism [of pro wrestling]… it’s impressive to see what these guys do. It’s just not my thing.”
If you use this transcript, give credit to Wrestling Noticias with a link back to this publication.
The comments came during a discussion of his visit to WrestleMania 41 earlier this year, where he was struck by WWE’s ability to sell out Allegiant Stadium. That record-setting attendance was topped just last weekend by the Canelo vs. Crawford boxing event, also promoted under the TKO banner.
The business-first tone underscores a broader conversation about WWE’s direction in the TKO era. On Busted Open Radio, WWE Hall of Famer Bully Ray argued that Vince McMahon would have never pushed ticket prices to today’s levels. He described the pre-merger WWE as a “glorified mom-and-pop fruit stand” focused on filling arenas, contrasting it with TKO’s corporate approach.
Bully Ray noted that Triple H understands the traditional wrestling model but suggested that TKO’s influence has shifted priorities. Between White’s candid dismissal of the product and the growing debate over WWE’s pricing strategy, the company’s cultural identity under its new ownership has become a storyline of its own.