AEW Partners with idrinq in Mental Performance Beverage Deal, Echoing WWE’s Prime Strategy
AEW secures a sponsorship with idrinq, spotlighting cognitive enhancement, following WWE’s high-profile Prime hydration deal.
AEW
All Elite Wrestling (AEW) is an American professional wrestling promotion founded on January 1, 2019, by Tony Khan. His father, Shahid Khan, provided financial backing. Based in Jacksonville, Florida, AEW quickly positioned itself as a major alternative to WWE.
Cody Rhodes, The Young Bucks (Matt and Nick Jackson), and Kenny Omega played key roles in establishing AEW’s identity. They also served as executive vice presidents, shaping the company’s creative direction. As a result, AEW attracted a dedicated fanbase from its early days.
On May 25, 2019, AEW held its first major event, Double or Nothing, in Las Vegas. The show received widespread praise and signaled AEW’s arrival on the national stage. Shortly after, AEW signed a television deal with TNT, launching AEW Dynamite in October 2019.
Unlike many competitors, AEW emphasized athletic matches, long-term storytelling, and creative freedom for wrestlers. Moreover, it introduced new concepts, such as the TNT Championship and the Trios Championships, to differentiate itself.
Throughout its growth, AEW signed top names like Chris Jericho, Jon Moxley, and CM Punk, boosting its credibility. It also formed partnerships with NJPW, Impact Wrestling, and AAA, allowing cross-promotional matches and appearances.
Despite facing competition and challenges, AEW expanded rapidly. It launched additional programs like Rampage, Collision, and ROH-branded events. Furthermore, AEW consistently sold out major venues and drew strong television ratings.
Today, AEW stands as the second-largest wrestling promotion in the United States. It continues to challenge industry norms and push professional wrestling into a new era.
Will Ospreay Chooses Preferred Opponent for AEW x NJPW Forbidden Door 2025
Will Ospreay discussed potential opponents for AEW x NJPW Forbidden Door in London, naming Kazuchika Okada, Zack Sabre Jr., and Gabe Kidd.
Rusev Explains Why He Returned to WWE
Rusev addressed his WWE comeback and recent aggressive actions in a video promo on WWE RAW, stating he feels "programmed" and has a mission.
Toni Storm Set for Four-Way Title Eliminator at AEW Dynamite: Beach Break
AEW Women's World Champion Toni Storm faces Skye Blue, new signee Mina Shirakawa, and NJPW's AZM in a title eliminator at Dynamite: Beach Break.
Tony Khan Announces Major Return for This Week’s AEW Dynamite
Tony Khan announced Stardom's AZM will return to AEW after 13 months to compete in a Four-Way Women's World Title Eliminator on May 14th.
Former AEW World Women’s Champion Says She Is ‘Retiring’
AEW's Mariah May recently declared she is "Retiring" during an appearance on Thunder Rosa's vlog, though the context suggests the comment was humorous.
Ex-WWE Employee Explains Why Will Ospreay Recently Attacks WWE
Vince Russo suggests Will Ospreay's recent sharp comments against WWE are motivated by the substantial salary he receives from AEW owner Tony Khan.
Ex-WWE Star Confirms Never Returning to Company
Current AEW performer and former WWE Intercontinental Champion Ricochet has stated he "hopefully never" wants to return to his previous employer.
Sting Finally Reveals Why He Took Bigger Risks In Final AEW Run
Wrestling legend Sting explains he embraced dangerous stunts in AEW to ensure fans witnessed a "full throttle" performance until his retirement.
Major Debut Coming to AEW in Coming Weeks
Newly signed All Elite Wrestling talent Mina Shirakawa is anticipated to make her official television debut very soon, with plans for a significant initial impact.
AEW May Lack All In Texas Plans for MJF
Maxwell Jacob Friedman's role at AEW All In Texas on July 12, 2025, remains undefined, with recent reports indicating a lack of clear direction.
Former WWE Star Joins AEW Detroit Shows for Dynamite and ROH Tapings
Former WWE and ECW champion Rhino announced for AEW's Detroit events on May 7-8, appearing at both Dynamite and ROH tapings.
Major Star Wins $100,000 Four-Way at AEW Collision, Eyes TNT Title
The Spanish God secures major payday and future championship opportunity in high-stakes match.
Former WWE Star Spotted Backstage at AEW Collision
2001 Tough Enough champion makes surprise appearance at Atlantic City event amid YouTube wrestling resurgence.
Aleister Black Secures First WWE Victory in Over Four Years on SmackDown
The Dutch striker makes triumphant in-ring return with decisive win over The Miz, setting up potential feud with Carmelo Hayes.
TNA Wrestling Bans Intentional Blading and Excessive Blood in Matches
The promotion implements new policy limiting blood usage, though accidental bleeding will still be permitted during matches.
Former AEW Star Speaks Out After Company Departure, Expresses Frustration Over Booking
Former NFL prospect breaks silence following contract expiration, hinting at mismanagement during AEW/ROH tenure.
Shane McMahon Spotted With Charlotte Flair Amid WWE Future Speculation
The former WWE executive appears with the multi-time women's champion at NBA game as questions swirl about his wrestling return.
AEW Keeps Plans for All In: Texas Under Tight Wraps
AEW is keeping details about the Men's Owen Hart winner and the resulting AEW World Title match at All In confidential, per Fightful Select.
Rusev Unveils New Mission After WWE Return: “I Will Hunt the Flawed”
Following his return, a new Rusev vignette on Raw detailed his redemption and mission to "fix" opponents.