AEW's New Show Name Possibly Leaked Ahead of Official Announcement
AEW submits USPTO trademark filing for “AEW SUMMER BLOCKBUSTER,” potentially signaling a new summer season wrestling event.
AEW has secured legal protection for what appears to be a potential new addition to their event calendar. Documentation filed with federal authorities suggests the company is preparing for a possible summer-themed premium live event.
The trademark application for “AEW SUMMER BLOCKBUSTER” was submitted to the United States Patent and Trademark Office on April 14, 2025, assigned serial number 99135212. The filing represents standard procedure for wrestling promotions looking to protect intellectual property before public announcements.
The official filing documentation specifies the intended usage as:
Entertainment in the form of wrestling competitions; Entertainment services in the form of live professional Pro Wrestling performances; Entertainment services in the form of production of professional Pro Wrestling programs and events.
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No official announcement has been made regarding when or where an “AEW SUMMER BLOCKBUSTER” might take place. The company has yet to confirm plans to utilize this protected name within their programming schedule.
AEW’s summer lineup already features established programming, including the Forbidden Door collaboration with NJPW. This potential addition would expand the company’s slate of special presentations during the June-September period in the northern hemisphere.
The trademark application follows industry standard practice where promotions secure rights to concepts and branding well before public reveals. This process allows AEW to retain exclusive rights to the name before any formal announcement regarding a potential new summer showcase.
