Wrestling analyst Sam Roberts believes WWE may be positioning Naomi for her first heel turn in nearly nine years, following significant developments at WWE Elimination Chamber 2025. The prediction comes amid ongoing storyline developments involving Jade Cargill and Bianca Belair.
The Elimination Chamber premium live event featured Cargill’s surprise return, where she assaulted Naomi, forcing officials to remove The Glow from the scheduled match. This incident has fueled speculation that Naomi, a real-life member of The Bloodline through marriage, was responsible for the mysterious attack on Cargill last year.
Speaking on his Notsam Wrestling podcast, Roberts addressed fan theories suggesting Bianca Belair might have been Cargill’s original attacker. He systematically dismantled this possibility by examining the timeline of events and motivational factors.
There are people who think that it’s all going to come around, and Bianca Belair is going to be the one that took out Jade Cargill. I would not understand this whatsoever. The reason is that Bianca Belair was in a Women’s United States Championship contender match when Jade Cargill got attacked. And you could say, ‘Well, she could have gotten attacked before the match,’ and that’s true, but Bianca Belair went to the back to help her. That would mean that Bianca Belair gave up her opportunity to be the first-ever Women’s United States Champion in order to what? Really make it seem like she didn’t attack Jade Cargill. If she did attack Jade Cargill, why? It wasn’t to be a singles wrestler. She started teaming with Naomi.
Roberts then presented his alternative theory, pointing to Naomi as the likely culprit behind the attack. This scenario would mark Naomi’s first character shift toward antagonist status since August 2016, nearly eight years ago.
I think that Naomi attacked her. I think that Naomi swooped in with Bianca’s partner, and it’s this whole thing. So I think that Bianca is going to take Naomi’s side until finally Naomi shows that actually Jade Cargill was right the whole time. I think we’re going to see heel Naomi at some point.
The analyst’s prediction aligns with the narrative context established at Elimination Chamber, where John Cena also executed a shocking heel turn that has generated significant discussion among fans and wrestling observers. Roberts suggests that Naomi’s potential character transformation would continue WWE’s current creative direction of unexpected alignments as the company builds toward WrestleMania 41.
WWE has not officially confirmed any plans regarding Naomi’s character direction or future storylines involving Cargill and Belair. The developments mentioned represent Roberts’ analytical perspective based on recent events and his understanding of WWE’s creative patterns.