A new, calculated career path is emerging within women’s wrestling, one where television exposure is becoming a means to a much more profitable end: OnlyFans. According to a report from Dave Meltzer in the Wrestling Observer Newsletter, a growing number of female wrestlers are now strategically using their time on television to build a brand before exiting the ring for subscription-based content platforms.
This shift represents a fundamental change in career ambitions. For some, the goal is no longer a lengthy in-ring tenure but rather a well-timed departure once a significant fanbase is secured.
“This will be the new path for many women who are attractive and will get more common—learn to wrestle, make it onto TV, build a fan base, and start the OnlyFans,” Meltzer wrote. “There are women already planning their exits and others who know it’s there.”
The blueprint for this model was largely established by Mandy Rose, who became a millionaire through the platform after her WWE departure. Her success demonstrated the immense financial potential available outside of a traditional wrestling contract, inspiring others to follow suit. Rose has reportedly mentored other women making the transition, including the most recent high-profile example, Elayna Black (formerly Cora Jade).
Black’s recent success has been described as record-shattering, with insider reports indicating her earnings over the past month have surpassed all other female wrestlers on the platform by a wide margin. This financial independence is seen as a primary factor in her decision to take an extended break from wrestling for her mental well-being, a choice made possible by her new income stream.
This strategy is far from a simple side hustle. Meltzer notes that it is an organized business operation designed to maximize revenue through direct fan engagement.
“Another key of the marketing is the interaction,” he explained. “The business strategy is have a team of people who write to the guys privately since the highest tier people get personal interaction.”
The sophistication of this model is further evidenced by a recent business collaboration between Rose and Black. The two have produced joint content for their platforms, a calculated marketing move designed to cross-promote their brands and maximize subscriber growth. This development confirms that what was once a fallback option has now become a deliberate and highly organized endgame.