Is UFC or WWE Bigger? Comparing Revenue, Viewership, and Global Impact in 2024
TKO Group Holdings unites UFC and WWE, creating a $21.4 billion entity poised to reshape the combat sports landscape.
The TKO Group Holdings reported a combined revenue of $681.2 million in the third quarter of 2024, with UFC contributing $354.9 million and WWE generating $326.3 million. This financial performance underscores the strength of both organizations in the combat entertainment industry.
WWE’s recent deal with Netflix, valued at $5 billion over 10 years, marks a pivotal shift in their broadcasting strategy. Starting January 2025, Monday Night RAW will stream exclusively on Netflix across the United States, Canada, United Kingdom, and Latin America, doubling the previous revenue from USA Network broadcasts.
The global reach of both organizations extends far beyond traditional media. UFC maintains a fanbase of over 700 million, broadcasting to more than 900 million households across 170 countries. WWE’s programming reaches over 1 billion households in 25 languages. On social media platforms, WWE leads with approximately 360 million followers, while UFC maintains a strong presence with 228 million followers.
Digital transformation and global expansion shape combat sports landscape
UFC continues to strengthen its international presence through strategic partnerships and events across multiple continents. The organization has successfully hosted events in Canada, Ireland, Germany, Australia, United Arab Emirates, Brazil, China, and Sweden, demonstrating its commitment to global market development.
The merger under TKO Group Holdings has created opportunities for both brands to leverage their unique strengths. While UFC focuses on authentic competition and real fighter narratives, WWE excels in storytelling and character development. This complementary approach allows both organizations to maintain distinct identities while expanding their respective audience bases.