John Cena Set to Retire Iconic Catchphrase After WWE Heel Turn

The wrestling world is still reeling from one of the most dramatic character shifts in recent memory. John Cena has embraced the dark side, and fans are noticing subtle but meaningful changes that reflect his new villainous persona.

John Cena flipped the script on the WWE Universe when he shocked everyone by joining forces with The Rock to attack Cody Rhodes at Elimination Chamber. In the three weeks since that jaw-dropping moment, the 16-time world champion has been gradually leaning into his heel persona while maintaining his signature look. However, eagle-eyed fans spotted a significant alteration to his iconic catchphrase at this week’s RAW in Glasgow that speaks volumes about his character evolution.

The modification involves the positioning of elements on his cap and merchandise. While Cena’s traditional “You Can’t See Me” gear featured a red slash over the ‘C’, his Glasgow appearance and exclusive merchandise revealed a reversed design with the yellow ‘C’ positioned in front of the red slash—essentially transforming the message to “You Can See Me.” This subtle but deliberate change aligns perfectly with his recent comments expressing frustration about the invisible jokes that have followed him for years.

As WrestleMania 41 approaches, Cena’s ominous promise to “ruin wrestling” by defeating Cody Rhodes for the Undisputed WWE Championship and retiring with the title hangs over the company like a dark cloud. This small but meaningful alteration to his iconic branding suggests that the transformation of one of WWE’s most beloved figures is far from complete.

Before his heel turn, the “You Can’t See Me” logo had the “C” behind the 🚫.

Now, it’s in front, referencing “You Can See Me.” It’s all in the small details👀 pic.twitter.com/jb4DQr9kqh

— Joey Karni (@theanglejoey) March 26, 2025