Logan Paul has officially brought his popular “ImPaulsive” podcast into the corporate fold, signing a major new deal that adds the show to the growing digital content network operated by WWE and Fanatics. The move, confirmed on July 14, 2025, deepens the former United States Champion’s relationship with the company, integrating his media ventures directly with his on-screen career.
The announcement was first teased during the July 11 episode of WWE SmackDown. In a segment involving rapper Jelly Roll, Paul revealed the long-term podcast deal, seamlessly blending a real-world business development with the storyline building toward his scheduled SummerSlam match.
In an official press release, WWE detailed the scope of the new partnership.
“With nearly a billion views on YouTube alone, ‘IMPAULSIVE’ has become one of the world’s biggest digital series since launching in November 2018. The show has featured interviews with some of the biggest and most intriguing names in entertainment, sports and culture, including WWE Superstars such as Cody Rhodes, Roman Reigns and Rhea Ripley. Other notable guests have included Tom Brady, Kevin Hart, Machine Gun Kelly, MrBeast and more.”
Under the terms of the agreement, “ImPaulsive” will continue to be available on its existing YouTube channel and all audio platforms. The primary change is the addition of significant promotional support from WWE and Fanatics, placing it alongside other network shows hosted by personalities like Stephanie McMahon, The Undertaker, and Cody Rhodes. Co-host Mike Majlak, a founder of the series alongside Paul, will continue in his role.
This strategic alliance is seen as a major step for WWE under TKO Group Holdings, reflecting a larger focus on digital-first content and leveraging influencer partnerships to drive audience engagement. For Paul, the deal solidifies his dual role as a key in-ring performer and a central media figure for the company, further legitimizing his crossover success.