Paul Heyman addressed WWE’s growing mainstream presence and cultural impact during an interview with Joe Otterson of Variety, highlighting Roman Reigns’ role in this evolution. The discussion centered around Reigns’ appearance on the WWE 2K25 video game cover and its significance in the industry.
It’s truly a reaffirming moment for The Bloodline and the members within The Bloodline that Roman Reigns and I are on the cover of this video game. It’s a mainstream acknowledgement of the contributions to the entire sports entertainment industry by the Tribal Chief and his Wiseman. It’s a huge step into the mainstream. It’s an encapsulation of this moment in time in which the disruption of the entire industry by Roman Reigns is hereby acknowledged.
Heyman emphasized WWE’s current position in entertainment, pointing to successful ventures including Netflix content and consistent arena sell-outs. He elaborated further on the company’s cultural significance:
We’re no longer a boutique industry. We’re not on the fringe. We’re driving pop culture now, and with the fact that Roman Reigns is the undisputed top box office attraction, the number one star in the entire industry, and his Wiseman, are driving these cultural phenomenon, I would suggest the youth of this world is in very good hands right now.
WWE 2K25 launches worldwide in March, with Roman Reigns featured as the cover star.