Paul Heyman speaks for the first time about appearing alongside WWE megastar

Paul Heyman appeared on Logan Paul’s IMPAULSIVE podcast, following significant developments on SmackDown. The WWE Hall of Famer’s guest spot came after announcing Roman Reigns’ participation in the 2025 Royal Rumble match.

During last week’s SmackDown, Heyman addressed Reigns’ victory over Solo Sikoa on RAW. He revealed The Tribal Chief’s intention to enter the Royal Rumble and pursue the Undisputed WWE Championship, directing these statements toward Cody Rhodes.

After recording the podcast episode, Heyman shared the news with his social media followers:

The Logan Paul IMPAULSIVE podcast with your Wiseman is now available!

Paul Heyman details long-term creative philosophy

During his IMPAULSIVE appearance, Heyman shared insights into his storytelling approach. When discussing potential booking scenarios, he emphasized the importance of planning storylines years in advance:

My answer is I wouldn’t book him just for 2025. My question would be, who is Logan Paul’s opponent for WrestleMania 42, and more importantly, who is Logan Paul’s opponent for WrestleMania 43? If we’re just looking at ‘who is his opponent for (WrestleMania) 41 or 42,’ then we’re narrowcasting here.

Heyman revealed his writing methodology, explaining how he develops storylines:

I have never written a script or answered an idea without knowing the final page. I write the final page first. Here is the end, it may transition to something else, but here is how this story ends. How do we get there? How do we milk it? How do we tease them? What’s the intrigue? What are the other characters’ dimensions that play off of this? How does this story affect all others?

The discussion recalled Crown Jewel 2022, where Reigns retained his championship against Logan Paul.