The parent company of WWE, TKO Group, has internally discussed the possibility of acquiring TNA Wrestling, according to a new report. This development surfaces as TNA actively seeks a transformative new media rights deal, placing the promotion at a pivotal crossroads between massive growth and a potential sale to the industry’s largest entity.
The timing of the acquisition talks coincides with a major public push from TNA President Carlos Silva. Silva is currently pursuing a media rights package valued at approximately $10 million per year, which would allow the company to air live 52 weeks a year and bundle its pay-per-view events into the deal.
“Carlos Silva has been doing a lot of media this week because they’re trying to promote the July 20th TNA show — and he talked a lot about the company’s future,” Dave Meltzer stated on Wrestling Observer Radio. “He said they’re looking to land a media rights deal in the next 60 to 90 days, and their goal is to get around $10 million per year.”
Critically, Silva also acknowledged that TNA’s parent company, Anthem Sports, is not currently profitable. He suggested that TNA could be spun off from Anthem Entertainment and sold, either by itself or along with other assets.
The groundwork for a potential TKO acquisition may have been laid earlier this year. In January, WWE and TNA announced a formal, multi-year partnership centered on talent exchanges between the two organizations. This collaboration is viewed by analysts not only as a talent development opportunity but also as a strategic move by WWE to mitigate potential antitrust risks by working with other promotions.
This lines up with reports and insider conversations suggesting a sale to TKO is a tangible possibility.
“This lines up with the JohnWallStreet.com article, which outright stated that there’s speculation TNA could eventually be sold to TKO Group. And that is something I’d heard was at least discussed when the TNA–WWE talent-sharing relationship began earlier this year.”
The sentiment that an acquisition is a realistic outcome is shared within the industry. Just this past June, NXT’s Robert Stone commented that the idea of WWE’s parent company buying TNA is no longer a far-fetched concept, citing TKO’s increasingly collaborative and expansive mindset. This fits with TKO’s broader business strategy, which saw the company acquire assets like IMG and Professional Bull Riders in early 2025.
While WWE has previously entered partnerships with promotions like Progress, ICW, and WXW that included buyout options, those deals were never finalized. The situation with TNA, however, is considered far more viable due to its established infrastructure and wider broadcast reach.
“People forget this, but when WWE partnered with promotions like Progress, ICW, and WXW, they made similar deals where WWE had buyout options baked into the contracts. They never pulled the trigger on any of them, but that was part of the plan. TNA’s situation feels like a much more viable version of that.”