Logan Paul offered his services to help WWE talent grow their personal brands during a conversation with Michael Cole on ImPaulsive. Paul, who recently qualified for the Men’s Elimination Chamber match by defeating Rey Mysterio, shared his thoughts after Cole discussed WWE’s current approach to talent branding.
During the discussion, Cole noted WWE’s evolution from past restrictions, referencing the Twitch streams situation, and explained that the company now encourages brand expansion. He mentioned WWE has dedicated personnel to assist talent in reaching wider audiences.
I feel like I should be on that team. I’m definitely going to reach out about that. Everyone should be thinking about how to, not just build yourself, but how to build businesses. It’s the next level of conversation. Use the vehicle you’ve been given. I think every talent in WWE should be thinking like that, and it would be cool to be on that team to help build that.
Paul has demonstrated his business acumen through his Elimination Chamber qualification victory earlier this month. He also made a strong showing at the Royal Rumble, where he reached the final three before Jey Uso emerged victorious to earn a World Heavyweight Championship opportunity against Gunther at WrestleMania.