WWE has officially rolled out new merchandise for Rhea Ripley under the name “Rhea Bloody Ripley,” cementing a nickname that fans and Ripley herself have already embraced. The move adds another layer to her on-screen persona.
The new moniker joins her growing list of titles, which already includes “Mami” and “The Eradicator.” At 28, Ripley is one of WWE’s biggest stars, breaking into the mainstream with a presence that goes beyond wrestling. Her mix of character work and in-ring dominance has made her a central figure in the company.
Ripley’s rise began in 2017 when she signed with WWE. She built her name in NXT UK and NXT before jumping to the main roster in 2021. Since then, her ascent has been rapid, establishing her as one of the top attractions on Raw and SmackDown.
The launch of “Rhea Bloody Ripley” merchandise highlights WWE’s willingness to embrace fan-driven momentum and weave it into official branding. It’s a strategy that strengthens Ripley’s image while also driving merchandise sales.
The timing comes as Ripley is caught in a heated storyline. On the September 29 episode of RAW, she was ambushed by the reunited Kabuki Warriors, Asuka and Kairi Sane. The two-on-one attack left Ripley laid out in the ring.
The assault unfolded after Asuka and Sane targeted Ripley’s ally, IYO SKY, with a mind game that drove her away from ringside. Ripley was left alone and quickly overwhelmed. When SKY returned to help, Asuka countered with her trademark mist, allowing the Kabuki Warriors to finish the job. Asuka locked in her Asuka Lock before Sane delivered the devastating In-Sane Elbow.
ASUKA JUST HIT IYO SKY WITH THE POISON MIST! 🤮
— WWE (@WWE) September 29, 2025
The Kabuki Warriors are OUT OF CONTROL. pic.twitter.com/7iGIKUUgpy
How WWE plans to use the “Rhea Bloody Ripley” branding from here remains to be seen. Share your thoughts in the comments, and stay tuned to Wrestling Noticias for updates and analysis.