WWE executives are evaluating plans to rebrand Mexican wrestling promotion AAA as NXT Mexico following their recent acquisition. This potential expansion represents a significant step in WWE’s international development strategy.
The rebrand discussions follow WWE’s purchase of the established Mexican organization, though specific details remain in development according to reporting from Cultaholic. Both companies have already scheduled their first collaborative event, “NXT x AAA: Worlds Collide,” set for June 7 at the Kia Forum in Los Angeles, featuring performers from both rosters.
AAA talent reportedly expressed surprise regarding the acquisition, with Sean Ross Sapp noting that while many had heard rumors, few expected the deal to materialize. Questions remain about operational structure, particularly whether WWE will assume complete control or maintain some form of partnership with the Roldan family, AAA’s longtime ownership group.
Industry observers note this move aligns with WWE’s global expansion efforts, potentially offering AAA performers increased international visibility under the NXT banner. The joint event in Los Angeles could serve as the launching platform for the NXT Mexico concept.
Concurrent reports suggest discussions about Alberto Del Rio’s potential WWE return have occurred, with one insider claiming the subject “is no longer controversial” within the company. No confirmation exists regarding his participation in the upcoming Worlds Collide event.
WWE has not issued formal comments regarding the rebranding timeline or specifics of their operational plans for the Mexican wrestling organization.
