WWE Breaks Major Protocol with Ex-Champion’s Non-Renewal
Carlito’s social media announcement of his WWE non-renewal reportedly broke company protocol, particularly as he was in an active storyline.
World Wrestling Entertainment (WWE) is an American media and entertainment company primarily known for professional wrestling. Vince McMahon founded the modern WWE in the 1980s, transforming what was once a regional business into a global phenomenon. Based in Stamford, Connecticut, WWE stands today as the largest and most influential wrestling organization in the world.
Initially operating under the name World Wrestling Federation (WWF), WWE rebranded in 2002 due to a legal dispute with the World Wildlife Fund. As a result, the company adopted the slogan “Get the F Out” and shifted toward a broader entertainment strategy.
WWE produces weekly television programs, including Raw, SmackDown, and NXT, which air globally. It also stages premium live events like WrestleMania, Royal Rumble, and SummerSlam, each drawing millions of viewers annually. Moreover, the company expanded into films, reality shows, and its own streaming platform, WWE Network, later integrated into Peacock in the United States.
Throughout its history, WWE launched the careers of major stars such as Hulk Hogan, The Rock, Stone Cold Steve Austin, John Cena, and Roman Reigns. It also acquired competitors like WCW and ECW, consolidating its dominance in the wrestling industry.
In 2023, WWE merged with UFC under the parent company TKO Group Holdings, marking a new era of business expansion and strategic partnerships. Despite facing criticisms and controversies over the years, WWE remains the industry leader, known for its large-scale productions, global reach, and ability to create cultural icons.
Today, WWE continues to shape the world of professional wrestling, setting the standard for storytelling, athletic performance, and entertainment innovation.
Carlito’s social media announcement of his WWE non-renewal reportedly broke company protocol, particularly as he was in an active storyline.
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Carlito announced on X that his WWE contract, expiring in two weeks, will not be renewed. This news comes after R-Truth's recent departure.
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Dutch Mantell commented on a specific move during Penta's WWE RAW match, stating it was a botch that nearly injured Chad Gable.